E-mail marketing does not concern SEO

If you are using one of the e-mail marketing programs like Aweber, you don't expect that your site will gain it's rank or getting juiced up it's link. Take note that search optimization can be only done through link building sources which the links may last longer, but e-mail marketing is not along with contextual advertising.

The only thing you can possibly gain is the traffic and potentially revenue from your income streams like Clickbank, Amazon, CJ, etc. E-mail marketing is not an SEO technique, but rather it only gives you web traffic and potential sales. You are sending private messages in a mass way to your contacts or random e-mails, so it does not affect your SEO rankings.