The keyword discovery 101

A SEO expert named Ron Jones has started off this topic since 2008, and he shared to us about the keyword discovery. Identifying and refining your keywords have many crossed disciplines to develop proficiency. This is very important when it comes to search optimizing, web optimization, pay-per-click campaigns, link building, article and press releases, product and service descriptions and positioning statements.

Here are the general steps for keyword discovery 101:

1. Define your own keyword strategy, objectives and goals in business.

2. Build initial set of keywords

3. Refine the keywords you have built and sort them into groups or themes that are meaningful

4. Identify your top performing keywords, put them into action after testing it.

This is very helpful information from Ron Jones. There's still continuation about his topic.