Identify and build your set of keywords initially

Going back to Keyword Discovery 101 by Ron Jones, optimizing your sites using keywords are very important when you perform pay-per-click and search engine optimization campaigns. Now here is another part of the Keyword Research 101 which lets you setup the initial keywords you must combine with the content.

One of the best tools you ever need to build set of keywords in one place is a spreadsheet. MS Excel is one of the best examples out there. One of the keys here are to take the blinders off and to look all of the possibilities. We must not rule anything out just for now, as we can do that in the refining stage. Two of the popular keyword research tools are WordTracker and Keyword Discovery, and we can check them out in the second part of Ron Jone's Keyword Discovery 101 while developing the initial set of keywords.