Google has many tools that relates in webmaster, advertising, publishing, keyword search, trends and much more. As of today, Google is still #1 in search engines, followed by Yahoo, Bing and Ask respectively.
By means of monitoring your search optimizing performance for your site, webmasters always rely on Google by means of page rank, indexed pages, link domains, etc. No one will beat Google Adsense for sure, especially in terms of search and web optimizing.
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