Link exchange with other bloggers

At Digitalpoint, there’s a section called link exchange. In my previous blog, the Bogart’s Online World, I have been exchanging links to them by putting my link to their site, as I put their site to mine. There is no such thing that needs to be paid; only link sales transaction can be called as paid transaction. Through link exchange with other users depending on the niche of my blog, we can gain huge backlinks from them even their blog has not generated huge traffic. The important for me was the backlinks, because it may help increase my page rank in Google and a chance to increase my SERPS too. I have stopped for months now because of various huge SEO projects, and now I’m getting back again to link exchanging with other bloggers at Digitalpoint and other forums as well.