Dealing of link exchanges

If you are going to link exchange with other bloggers or webmasters, you have to stick with one niche and interest only in which you deal with the others. However, there are certain things which link exchangers base your website or blog. It can be judged through:

1. Page rank

2. Niche or interest

3. Alexa rank

4. Traffic volume

5. Do-follow attribute

When you have all of these, you are ready to face off with others in link exchanging. Link exchange is a search optimizing technique that is very easy and free which you only request to exchange links with each other.