PepperJam uses Text Link Ads to do SEO?

Have you heard about one of the best affiliate programs called PepperJam? I have just checked out their sites and I think they're legitimate because they have more awards as one of the top and legitimate affiliate programs I've ever seen. One way which Pepperjam has made themselves popular is through advertising using Text Link Ads? They are somewhat called contextual ads which you can advertise to other sites or to your own blog or website. You will have a chance to be increased in the top of the SERPS through using contextual ads. This is another way which PepperJam earned lots of traffic and dollars, and it still involves search optimizing (SEO). Soon, Pepperjam would be one of my potential affiliate programs ever.