If you're starting your own blog or website with content, we must be aware of the possible keywords that are highly competitive than low competitive. Why should we choose and stick to low competition? Here are the possible reasons:
1. If we use highly competitive keywords, your site wil struggle to reach to the top of SERPS, as many of them are using specific keywords that you use right now.
2. Through Google Keyword External tool, we will determine keywords that are high, average and low competitive, and we should stick to the low ones.
3. Through low ones, we have a greater chance to increase our site to the SERPS of Google, Yahoo and Bing, and maintaining it is just what we need.
For me, I just stick to keywords with low competition.
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