What could it be when you will be the "heart and soul of SEO"? What does it mean for us? For me, it means you love SEO for life and you are dedicating yourself to SEO. If you want your website to become popular in the next two to three years, and to be one of the top ten in search results in Google, you must be the "heart and soul of SEO".
It's only a quote which you have the passion and excellence when it comes to SEO. Of course, web hosting doesn't need to be free, you have to put a little monthly investment for your domain name plus the web hosting program, and you invest your time doing SEO skills in any way. It is the way which you are called as self-proclaimed "heart and soul of SEO".
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