Friend boost on Facebook

I saw another one who posted a thread in Digitalpoint forums, which includes SEO work. He is looking to add 2,000 friends to his Facebook account. Why is that so? There are things which he wants to have more friends in Facebook is that his optimizing strategy was too unique and common as well, and I think adding 2,000 friends in Facebook was a good idea. But for me, I think I should change it to Facebook groups because it simply tells me that when you're in a group, you feel that you're belong in a single community of interest that you may share or learn something from your groupmates. I think he's trying to do search optimizing by updating his friends automatically in his latest services and projects.